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Showing posts with the label Marketing

Startup Idea : Locally | MBA Class Assignment | Harison Xavier

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This is a small project we did in class, our project was to come up with an idea for the a startup company. I would like to thank  Sandeep, Kiran, Ankur, Aparna for pitching in their contribution to build this idea as was we see now. Since there is a decline of local retail purchases in recent years. We are building a solution for local retailers. Bringing back business to the local businessmen.  LOCALLY : BUY INDIAN BUY LOCAL Locally is an app that connects all local retail stores with the near by customers. Our app connects all local retail stores to the customers 5 km around the store through our platform.  The distance depend upon the price of the product and the items. Terms and conditions applied.  The customer can search for any item listed from 100 hundreds on retail stores around 5 km  radius.  If the items are above 100 rupees, delivery free.  Or if the item is not urgent, it could be delivered for free by the end of the day.  ...

Leadership Lessons From a Music Festival | Harison Xavier

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I am trying to interpret a video I saw a few day back of a guy dancing at a music festival.  I learned many things about leadership from this video and I would love to share it with you.  This was at Sasquatch music festival 2009. If you have not watched the video, I suggest you to watch the video to see how one guy started a dance party at a music festival. This video have gone pretty viral in the internet.  At the beginning of the video you saw a guy dancing alone to the music without any regards to the people around him, he is just there enjoying his moment in the sun. He is our hero, the fearless leader .   Our fearless leader is marketing his idea on "enjoying the moment" to the public. At watching this I am cringing and also admiring his bravery to dance in the public like that. To be honest those are some ridiculous moves and he must be drunk. Business first and ego second. He is teaching me not to care about what others think, focus on yourself...

20 Predictions For The Future - Part 1 | Harison Xavier

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I am not a fortune teller This blog would be a part II of my recent post Artificial Intelligence : Our future , my thoughts are going into every subjects and I want to organize my thoughts into writing so that I could figure it out what am I actually thinking. The following predictions could happen in next 30 to 50 years or even early. These predictions maybe too dreamy and unrealistic, however my question is what is really realistic about life we have now, we have cars that don't need drivers, robots that are deployed in moon and mars that are controlled from earth. Humans around the world fly. These are the things that were unrealistic hundred years ago. So let me get to the topic, and I want to inform you that I am not a fortune teller, and the content I share here may or may not happen in the future. The following are a few of my thoughts on how our future will shape. I am expecting even more incredible future in the next 50 years. 1. Universal Basic Income    ...

Hustle And Grind : Part 1 | Harison Xavier

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 Stubborn - A life Story Of  A Fool       Spetember 20 2020            It was quiet outside, the city is asleep. Warm morning. It was one of the rarest of the rare moments of time when Bangalore is this quiet. There is no long traffic, honking cars, cows  or people outside. Just the dusty streets with few street dogs and garbage men. Few people are on their way out to work, it is a hard time for the daily wage workers. The Corona virus  pandemic    have hit everyone hard. Life is all a struggle for survival for them. Me sitting in my crappy room, waiting for all this to end.  Life was good last year, I have even mentioned it to a few of my close friends before the year ended that this was the happiest year I ever had. I was able to find happiness and peace. Most importantly I had great experiences all year round. I was finally happy about spending all my day alone. I never felt lonely. I was producti...

Jio And Facebook: The New Partnership Game | Harison Xavier

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The New Partnership Game The new partnership game is here. I am so excited! Two powerful forces joins together for a game of champions. Mukesh Ambani's Reliance Jio and Mark Zuckerberg's Facebook have just joined forces.     Facebook have just bought Rs 43,574 core worth Reliance Jio shares which is up to 9.99%, Facebook is now Reliance's largest minority shareholder.  India's largest telecommunication company and Facebook had their fare share of disagreements before this is the fist time they are coming together.  This would bring in growth to India once we are out of Covid 19 pandemic and once the partnership launches their business.   The Platform                    So what do we get when the largest social network and the largest internet provider join hands? It is still early to speculate . Information regarding this is top secret at the moment.  A digital ...

New Business Era: Post Covid 19 - A Vision | Harison Xavier

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New Business Era : Post Covid 19   Fellow beings of the world, we are going through  one of the hardest time in the 21st century.  The pandemic is at our streets claiming innocent lives very day, people are forced to stay at their homes in order to save themselves from this invisible enemy.  Until we find a cure for this disease, we will be hiding from corona in our homes. The entire nation is under lock down, almost all IT companies have given their employees options to work from home. Other sectors like non essential goods, manufacturing industry,  automobile, infrastructure,  tourism have been badly affected.   Daily wage works are out of jobs and are unable to work. Reading through daily news it is one of the saddest times ever.  Stock markets have crashed and are at the lowest of the past 10 years.  However, we have a great future ahead. A smarter, brighter future, this is an opportunity to rethink our ow...